REDEFINING THE ADN CoDE
Our Story.
We created ADN because we believed that exceptionalism in the supplements category was possible.
We envisioned a new kind of daily ritual for The ADN Lab — a precise blend of essential nutrients designed to support stronger hair, healthier skin and resilient nails from within, with every formula built around efficacy, quality and consistency.
Alberto Hidalgo
I'm Alberto Hidalgo. For more than 25 years, I've worked at the intersection of creativity, business and brand-building — first as a photographer, then as an entrepreneur, creating and scaling companies in the creative industry.
Over the years, I became increasingly interested in a different question: why do so many products in wellness and beauty rely on promises, trends and marketing before product quality itself?
That question eventually became The ADN Lab.
I wanted to build a brand around a simple idea: create formulas that are thoughtful, transparent and designed to become part of a real daily routine — products with a clear purpose, carefully selected ingredients and no unnecessary complexity.
We started by focusing on the areas where consistency and nutrition can make a visible difference: hair, skin and healthy ageing.
The goal isn't to create more products.
It's to create better ones.
Built on First Principles.
Together with a team of experts in nutrition, formulation and healthy ageing, we developed The ADN Lab around one clear idea: create products that combine science, quality and simplicity in a way that fits naturally into everyday life.
We started with two targeted formulas: The Hair Code, designed to support stronger, healthier-looking hair from within, and The Skin Code, created to support skin quality, structure and overall vitality.
Carefully selected ingredients, purposeful formulations and a daily ritual that feels effortless.
That is what The ADN Lab is built to deliver.
Why “ADN”
Our name reflects what we believe in: precision, intention and the idea that better outcomes come from better choices.
The ADN Lab is built around a methodical approach to formulation — selecting each ingredient for a reason, refining every detail and removing what doesn’t need to be there.
Nothing is arbitrary. Every formula is designed with purpose
